Just like on the playground in elementary school, someone has to be the team captain and the rest have to be picked from a line-up of potential augments. Unfortunately that line-up is getting awfully long in the world of emerging media, whereas the captains, inevitably, are garnering more and more social clout. I’m not saying everyone needs to throw their hat into the ring on a daily basis; however, I do think it’s important to engage yourself on a level above simply sharing others’ content. Through the clutter of spam messages and “special offers” that comes through my Twitter feed on a daily basis, there are gems of astute wit from insightful people that get buried by the lethargy coming from droves of “followers” and “joiners”.
As a call to action, I ask you to support the thought leaders in Social Media rather than just repeating what all the big sources have to say. Sure, huge blog and news sites report some very good stories and have tremendous research and creative resources at their disposal, but what separates these bold, new, emerging channels if you’re simply regurgitating what’s on your local news stand.
Let’s make this happen!
P.S. Thanks to Forrester Research for the great data once again. If you haven’t heard of these guys, they’re doing a lot of analytic heavy lifting that we all benefit from.
I wasn’t going to write a new blog post today, that is, until I came across a video last night of a group called the “Brown Berets”, a group modeled after the Black Panthers Party. I often get criticized for sympathizing with sub-groups like the Tea Party and the neo-Conservative movement; although I can’t claim to be in full support of either’s initiatives. In all honesty, the political stance I take is double sided- I consider my self a staunch conservative and extremely indifferent to politics.
While this is an understandably strange idealogical disposition, I think it makes perfect
sense with respect to voters in America today. Let me preface this by saying that I love America (I have an enormous American flag outside my house and on my bedroom wall); however, when it comes to politics, we’re a misdirected, and often ignorant, people. I tried desperately to find an NBC poll conducted shortly after the 2008 presidential election that broke voters down into two categories, 1) Those who voted on issues 2) Those who voted on personality/ looks. To my utter dismay, #2 won out by something like a 60-40 margin. I just don’t see how anyone with a semblance of conviction or patriotism could like the looks of a guy better and thus presume he’s fit for the most powerful position in the world.
This gets back to my original issue, politics have become intricately entwined with racial motives and age-based trends to the point that Diddy and his “Vote or Die” campaign during the 2004 Election gained more notoriety than almost any initiative by either candidate. As much as MTV is good for showing the sociological interactions of the esteemed citizens of New Jersey, I’d prefer it not have a lot of influence over my country. When voters abandon the idea of politics as a means for objectively improving America or even for furthering the cause of their party in favor of race and age-centric coalitions, we get things like the aforementioned video of the “Brown Berets” yelling repeatedly “You are White, you don’t belong in America.” In the midst of things like this and the recent tendered resignation of a NAACP Rural Development State Director for Georgia shortly after the leak video-taped racist comments, it makes me doubt the entire political system. I’m certainly not letting the “Tea Party” off the hook, because their racism has been well-documented; however, accusations against them resound across the entirety of mainstream media whereas the overzealous racism of the aforementioned Latino organization garnered a mere 3,095 views on YouTube, putting it about 2.5 million behind Justin Beiber’s latest single.
Perhaps Justin Beiber could be President? I don’t know, we could do some polls but I’m not sure if he fits the demographics. Young is certainly good, but his race is going to be a problem. Well, either way I’m going to continue to vote- the only one dying is our duty to our Country.
So far so good on this whole Social Media enterprise at BrandMIND incorporated. The other employees are smart, motivated, and just phenomenal overall people. I’m looking forward to diving deeper into this burgeoning and booming career field.