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September 28, 2010 / Daniel Mason

In “Social” Anything, there are leaders and followers. Which demographic do you think is growing rapidly?

Comparison of different types of social media interactions by year and region

Forrester Research Data Creators vs. Joiners Chart

Just like on the playground in elementary school, someone has to be the team captain and the rest have to be picked from a line-up of potential augments.  Unfortunately that line-up is getting awfully long in the world of emerging media, whereas the captains, inevitably, are garnering more and more social clout.  I’m not saying everyone needs to throw their hat into the ring on a daily basis; however, I do think it’s important to engage yourself on a level above simply sharing others’ content.  Through the clutter of spam messages and “special offers” that comes through my Twitter feed on a daily basis, there are gems of astute wit from insightful people that get buried by the lethargy coming from droves of “followers” and “joiners”.

As a call to action, I ask you to support the thought leaders in Social Media rather than just repeating what all the big sources have to say.  Sure, huge blog and news sites report some very good stories and have tremendous research and creative resources at their disposal, but what separates these bold, new, emerging channels if you’re simply regurgitating what’s on your local news stand.

Let’s make this happen!


P.S.  Thanks to Forrester Research for the great data once again.  If you haven’t heard of these guys, they’re doing a lot of analytic heavy lifting that we all benefit from.

September 22, 2010 / Daniel Mason

Yeah, we’re trying this new thing with Social Media…we just don’t want it to be TOO social.

Risks and Rewards of putting your line in the sea of emerging and social media

Online Safety

Facebook founder Mark Zuckerberg in front of Facebook Logo

One of the chief players in Social Media today

Recently, a tremendous amount of talk within the universe of Digital Media, particularly from those new or unused to the concept, has revolved around the issues of safety and privacy online.  The topic becomes particularly intriguing when you look at it as a tug-of-war of sorts between safety-conscious consumers and idealistic social media big-wigs.  Giant corporations, both publically and privately held, like Google and Facebook are following their convictions with their end-game as a fully-integrated “social web”.  Consumers, on the other hand, without time to read about safety precautions and the implications of the data they’re providing, can’t help but feel distorted and mislead by the “new” internet.  Facebook CEO Mark Zuckerberg, arguably one of the more powerful people around these days has said,”  In reality, we wouldn’t share your information in a way you wouldn’t want … The trust you place in us as a safe place to share information is the most important part of what makes Facebook work.”  My first thought in response to that statement: Is Mr. Zuckerberg brilliant and honest, lying and manipulative, or just plain disillusioned.  There really isn’t much middle ground.

Internet savvy journalists and bloggers like to think that the internet is redefining the rules of privacy on its own terms, whereas that simply isn’t the case.  Writer Sam Lessin for Brandweek said in a recent article,” The notion of privacy rests on two pillars—trust and transparency—and the Web has not changed that. Instead of changing the foundation of privacy, the web 2.0 revolution has simply changed the cost-benefit ratio of sharing your information online.  Prior to social media, little was to be gained from sharing information- whether private or prose, whereas now a small-time blogger with brilliant syntax or a garage band with more talent than anyone on your favorite radio station can rise mercurially without the aid of PR agencies, record labels, or publishers.  What’s more difficult than being discovered these days, is not being discovered.  Later in the same article, Sam Lessin added what to me was a striking revelation, writing, “For all of human history it’s been more pricey to share information widely than privately; now, the reverse is true.

Uniting the world under Social Platforms like Twitter, where Kanye West publicly apologizes to Taylor Swift on the same platform teenage girls use to gossip about movies, is more of an embodiment of the American dream than we’ve witnessed in quite some time.  Even politics, a field that has hid behind both pillars of red tape and privacy for decades, has dusted off the old-fashioned soap box, with even older Politicians like John McCain jumping on the digital bandwagon to better communicate with their constituents.  You know where your friends are and can meet-up through Foursquare, can keep track of friends and family on Facebook, promote your band on Myspace, and hone your rhetoric with a WordPress blog.  The world is at your fingertips, but wait for a second….before you become too famous, I remember something about skepticism.

To start, I’d like to quote two voices of this revolution whose attitudes may not sit so easily with your psyche.  A few years ago, in what now seems more prophetic than matter-of-fact, Sun Microsystems CEO Scott McNealy spoke in front of a conclave announcing that we’d need to trade in privacy to participate in the fast-developing online world, and that consumers should “get over it.” More recently, in light of implications reaching all the way to the Supreme Court, Facebook CEO Mark Zuckerberg justified his initiatives towards an integrated internet by saying that,” Privacy is no longer a social norm.”

Is he right?

While countless people have complained about their “private” information that they posted on a “social networking” site being “shared socially”, Zuckerberg claims that very few of those people have left or even spent less time on Facebook.   Quite the contrary, the pulpit of choice for many of these dissenters is social media itself! (Oh the irony!)

Social Media Graph Showing Risk versus reward of creating and sharing content in emerging media channels

Risk and Reward trade-off

Now, to address that elephant in the room, it’s patently true that you can get burned through Social Media.  Like they say,” No risk, no reward” or even more fitting “even the best laid plans of mice and men often go array.”  Social Media is, by nature, uncontrollable, unpredictable, and unnerving.  The internet is, increasingly, becoming an open forum.  Noticed those like buttons on every website?  Yeah, that should tell you something.  Any secrets and dirty laundry you have should probably not be aired on anything with the word “social” in it; however, that seems to be less intuitive to the younger generations these days.  To continue with the parade of colloquialisms, “You can’t have your cake and eat it too.”  Social Media is a land of great opportunity and great risk.

In summary, Social Media is social, privacy is no longer a societal norm, nobody in the digital world is worried about hurting your feelings, and the benefits are astronomical.  That about clear it up?

Cartoon joking about profit not coming directly from online exchange but instead from gather data about consumer interests and interactions in online media

Cartoon about Social Media Profit

To espouse my opinion (you didn’t think I’d stay objective did you?), Social Media is a great thing.  It will, in the end, give the little guy a voice and create high-margin, low-risk advertising opportunities when used correctly.  I can’t promise you won’t have your identity stolen and I can’t promise that some crazy stalker won’t take a vested interest in your Foursquare account; however, I can say why these things are unlikely:

  1. From a marketing standpoint, we don’t want your credit card.  We don’t want your social security or bank routing number, either.  Ever wonder where all that data you submit to sign up for ridiculous subscriptions goes?  It goes into massive consumer databases that are used for demographic research.  So yes, from time to time your email address might get sold but it’s because the company buying it believes that you’re the kind of person that would be interested in your product.
  2. Targeted marketing is simply delivering you the message you probably want anyway, while only slightly and unknowingly (to most) erring on the side of shady.
  3. As for the horror stories about geo-location services resulting in break-ins and robberies- Do a lot of common criminals really use Foursquare?  Is it really that difficult to tell when nobody’s home- particularly when people’s work schedules tend to be 9-5 Monday-Friday?  The worry over location-based services and Social Media is probably unmerited, though the danger is undoubtedly feasible.
Joking Twitter post about the dangers of putting private information online and the potentially compromising nature of geo-location services like Foursquare

Twitter and Foursquare joke Tweet

We’re entering a bold and unfamiliar new world where, though we have every opportunity to opt-out, ease, efficiency, and excitement are being offered in return for a bit of your safety.  No one can assure your protection, so it all comes down, just like it always has, to risk preference.  So are you in or out?  Money under the mattress or in high yield stocks?  I’ll tell you one thing- I’m in.

August 23, 2010 / Daniel Mason

The Good, the Bad, and the Ugly of Social CRM

As long as there have been brands, there have been consumers; and, indubitably, a delicate relationship between the two. Never before, however, has this relationship been as transparent and imperative as it is right now. Companies, both large and small, are learning on a daily basis that one disgruntled consumer’s voice resonates exponentially further than it did even a few years ago. Even colossal, time-worn companies are learning that “The bigger they are, the harder they fall” applies outside of everyday colloquialisms.

With problems always inevitable, escalation of troubles comparable to wildfires, and consumers issuing the corporate burn notices, the world of social CRM is a tinderbox comparable to the Wild West with its open prairies, rolling hills, and relentless heat in late summer. Yee Haw!

Social CRM comparison to the Wild West Case Studies from Ford Motor Company, YUM Brands, Taco Bell

The Good, the Bad, and the Ugly

The Good

While this example has become famous among many social media circles, it’s a tale definitely worth retelling. Set just a couple years ago in early 2008, gargantuan auto-maker Ford was just recovering from countless PR stumbles stemming from their economic circumstances and the bailout of their primary competitors, which they did turn down. Just as things were looking up and their CEO had set the company on the right path, choosing to channel their all-American roots and “pull themselves up by their bootstraps”, a disaster occurred that could’ve been the straw that broke the camel’s back.

Ford Social Media Case Study

Ford Logo

The attorneys associated with Ford Motor Company, for a reason understood by few, issued legal notices, alerting countless brand enthusiasts running Ford-related websites and discussion boards that they were being sued by the company for unlawful use of domain names, banners, logos, and merchandise. This prompted a wave of internet frenzy, spinning off blog articles with titles like “PR Disaster: Ford Suing the Only People Who Actually Still Care about Ford Cars.” In alienating their closest, and maybe only remaining, allies, disaster seemed inevitable for Ford…until…enter Scott Monty, social media Sheriff at Ford.

Scott Monty, known throughout the world of Social Media, was a recent and progressive hire within Ford’s Social Media division. The social media guru, upon hearing the news, got to work isolating the damage while the rest of the company remained oblivious. After looking at numerous blogs from this time period, it seems that Mr. Monty was able to respond personally, and with genuine acknowledgement and remorse, to many sources within the first hour or two of the online frenzy. Although they didn’t exist at the time, he followed all the Rules for Preventing a Social Media Disaster. It’s amazing what owning up their actions and connecting on a personal level was able to do for Ford. If you haven’t heard this story before, it’s certainly a testament to the efforts of Ford and Scott Monty.

The Bad

Like with anything else, Social CRM runs the spectrum from good to bad with plenty of grey area in between. While the conclusion of this issue left a black mark on Yum Brands reputation, the original problem was grey- and furry. Never heard of Yum? It’s the parent company of KFC and Taco Bell that was dragged into the spotlight when a video of a dozen rats scampering around a New York-area location was filmed by a local station and, consequently, syndicated by other stations, countless YouTubers, and bloggers around the world. Eventually picked up by big-name sources like Advertising Age in less-than-flattering articles like “Taco Hell: Rodent Video Signals New Era in PR Crises”, it became evident to everyone, except perhaps the corporate management, the scale of this problem. As mentioned in the rules earlier, this is a clear example of rampant “escalation”. In stark juxtaposition to Scott Monty’s 30 minute turn-around time, the people at KFC and Taco Bell jointly composed a press release a little over 6 hours after the story was out. The statement went out on traditional PR wires and on the company’s page under the category of “Company Info” and the sub-heading “Press”.

Case Study Taco Bell Dog Advertisement

Taco Bell Dog

Meanwhile, while consumers had to dig to find any reassuring information, the original video was well on its way to its eventually 1.2 million + views (not counting the other posted videos, many of which are well over 100k). Even with the viral nature of this video and the ensuing stock price hit, Yum Brands didn’t seem to get the big picture. Their press release stated,” This is an isolated incident at a single restaurant at 331 6th Avenue in Greenwich Village, New York, and it is totally unacceptable…the restaurant is closed and we will not allow it to be reopened until it has been sanitized and given a complete clean bill of health.”

Assuring? Hardly.

While this situation was almost certainly more likely to put a wrecking ball into its respective brands’ reputation than the situation at Ford, it was handled with a fraction of the tact and repose of Ford’s SM department. This case study is just more evidence of the sensitive nature and unpredictable scope of escalation in Social Media.

The Ugly

I guess at this point you’re wondering how it gets uglier than rats at your favorite fast food place. (Maybe former favorite).  I’ll tell you how- it happens when there is no clear mistake or disaster, but instead a persistent situation that pits core American ideals and sentiments against themselves.

I’m talking about none other than the “New York Mosque” controversy of the last few weeks. While I certainly don’t want to get political on this, it’s apparent to anyone with a pulse and base sense of perception why there is controversy to be had in this situation. Specifically, though, I want to highlight the response efforts of Park 51 or @Park51, the lower Manhattan Community Center Project. The reason I highlight this particular, and ongoing, situation, is because it’s rare that Social CRM falls as far into the grey area as it has thus far in Park 51’s interactions. Last week, the community organization made noise in the SM world when they announced the “repurposing” of an intern amidst controversial, possibly anti-Semantic comments. Although the organization apologized and dedicated themselves to lightening up on their comments, they were very conservatively described by the same article as “snide” and “snark”. Comments like “God you’re dense” and “If you won’t simmer down and be polite daddy will have to put you in the corner”, really can’t be taken any other way.

On the other hand, the group has been steadfast in responding to equally (and almost undoubtedly worse) comments with a concrete, mostly PC, but altogether unapologetic stance. This brings us to the primary point of why this case is so “ugly”- there is no clear answer. Unlike with Ford, where obviously an apology and punitive payment of sorts is in order or Yum Brands where an apology needed to be first of many changes both in the PR and operational channels, this situation is simply a disagreement of principle. Even the foremost of constitutional scholars or closest relatives to those who were taken in 9/11 would, albeit subconsciously, admit that the other side has a point.

As Social CRM develops, inevitably more, both by volume and distinction, situations are going to arise- many of which will be hotly contested and hit close-to-home for many people. Scott Monty probably saved Ford and its shareholders millions of dollars in potential revenue and reputation loss by his masterful handling of the situation; whereas Yum Brands took a well-documented stock dive that was certainly no coincidence in the wake of their CRM fiasco.

Both these brands were backed against a wall by a wave of negative consumer opinion and one was able to fight their way out heroically, but how would Scott Monty have responded if there was an equally strong constituency crying for legal enforcement of the copyright infringements that did occur? The situation is no longer easy to address. Maybe these grey-area situations are commonplace for traditional PR, but this is a whole new arena with a whole new set of rules. I know that I, for one, am interested to see how this new and mercurial sub-set of Social Media will develop. I can tell you one thing for certain, it will develop.

July 20, 2010 / Daniel Mason

“Too White” to Live in America?

I wasn’t going to write a new blog post today, that is, until I came across a video last night of a group called the “Brown Berets”, a group modeled after the Black Panthers Party.  I often get criticized for sympathizing with sub-groups like the Tea Party and the neo-Conservative movement; although I can’t claim to be in full support of either’s initiatives.  In all honesty, the political stance I take is double sided- I consider my self a staunch conservative and extremely indifferent to politics.

While this is an understandably strange idealogical disposition, I think it makes perfect

Graph of 2008 Exit Poll Data Breakdown by different Demographics of the American Public

Exit Poll Break-down (2008 Presidential Election)

sense with respect to voters in America today.  Let me preface this by saying that I love America (I have an enormous American flag outside my house and on my bedroom wall); however, when it comes to politics, we’re a misdirected, and often ignorant, people.  I tried desperately to find an NBC poll conducted shortly after the 2008 presidential election that broke voters down into two categories, 1) Those who voted on issues 2) Those who voted on personality/ looks.  To my utter dismay, #2 won out by something like a 60-40 margin.  I just don’t see how anyone with a semblance of conviction or patriotism could like the looks of a guy better and thus presume he’s fit for the most powerful position in the world.

Jersey Shore Cast

Cast of the Jersey Shore

Unfortunate picture of the demographic group that represents the Tea Party Movement and their overt Racism

Tea Party Racism

This gets back to my original issue, politics have become intricately entwined with racial motives and age-based trends to the point that Diddy and his “Vote or Die” campaign during the 2004 Election gained more notoriety than almost any initiative by either candidate.  As much as MTV is good for showing the sociological interactions of the esteemed citizens of New Jersey, I’d prefer it not have a lot of influence over my country.  When voters abandon the idea of politics as a means for objectively improving America or even for furthering the cause of their party in favor of race and age-centric coalitions, we get things like the aforementioned video of the “Brown Berets” yelling repeatedly “You are White, you don’t belong in America.” In the midst of things like this and the recent tendered resignation of a NAACP Rural Development State Director for Georgia shortly after the leak video-taped racist comments, it makes me doubt the entire political system.  I’m certainly not letting the “Tea Party” off the hook, because their racism has been well-documented; however, accusations against them resound across the entirety of mainstream media whereas the overzealous racism of the aforementioned Latino organization garnered a mere 3,095 views on YouTube, putting it about 2.5 million behind Justin Beiber’s latest single.

Diddy Posing for the Vote or Die Campaign MTV United States Presidential Election

Diddy- Vote or Die

Perhaps Justin Beiber could be President?  I don’t  know, we could do some polls but I’m not sure if he fits the demographics.  Young is certainly good, but his race is going to be a problem.  Well, either way I’m going to continue to vote- the only one dying is our duty to our Country.

July 19, 2010 / Daniel Mason

Did Smirnoff get Iced?

Although the usual Smirnoff Ice drinker isn’t what one would consider a “bro”, the politically incorrect “bros” from “Bros like this site” and “Bros icing bros” certainly brought the niche, and typically feminine market-skewed drink to the forefront of irresponsible, male, young-adult culture.  I’ve had many an argument with friends about whether this actually reached a large audience or whether it was just something we talked about; however, the facts don’t lie:

Social Media Buzz Index showing Smirnoff with greatly increased Buzz after Icing Campaign

Smirnoff Buzz Brand Index

Smirnoff gained more than 8% buzz in the first half of 2010 and I can almost assure you it wasn’t because of their “Be there” campaign which certainly wasn’t the viral internet phenomenon that “icing” became.

Facebook FBML Landing Page for Smirnoff Ice Party Crashing Campaign

Smirnoff Ice Party Crashing Campaign on Facebook

Interestingly enough, when I looked on their website and Facebook page, their companies’ featured ads were about “crashing parties” and giving people the drink unexpectedly.

After forcing the closure of “Bros Icing Bros” and warning other similar sites, it seemed apparent that Smirnoff didn’t endorse the 3rd party campaign, particularly because they wanted to make it clear that, “‘icing’ does not comply with our marketing code,” according to a statement by the company.  Additionally, it’s been speculated that despite increase in buzz and profits, the phenomenon portrays the drink in a negative and embarrassing light and that it could be a liability for the company.

Strange, though, that their ads look similar to pictures off of such sites (as can be seen in the news link above) after their denouncing of the entirety 3rd party creation.  Did Smirnoff try to shirk legal responsible but actually embrace the embarrassing, albeit profitable, campaign or are the similarities in the ads simply coincidental?

You know what they say, any press is good press.

July 16, 2010 / Daniel Mason

The Great Divide between Generation Y (and everybody else)

I’ve actually been thinking about this blog post for about a week now and finally decided something needed to be written before I complete forgot what, originally, was to me an earth-shattering revelation.  It has for the time being been downgraded to prophetic and insightful, but we’ll see how this post goes.

Claro Beer Orrahood Family Reunion Picture of Relatives drinking Claro Beer

Generation Gap

Anyway, I was at my family reunion last week (back in Wild n’ Wonderful West Virginia!) and being the recent college graduate who no longer lives at home, I was designated to be a center of attention.  Additionally, it didn’t hurt my popularity that I brought a case of the “new” beer brand for which I’m doing Social Media marketing.  Needless to say, the beer was gone within the first hour as timid and distant family members approached me and inquired about trying, “one of those beers from Holland.”  As I walked around drinking cheap domestic beer and handing out and opening (with my palm and a picnic table- how do 50 people forget a bottle opener?)  “my” beer I brought as a novelty, I started thinking about the people I was around.

Naturally, noon-time progressed into very early afternoon, my family was quelling any potential awkwardness with additional alcohol.  Anyway, my beer was gone but questions about my job lingered.  “No, I don’t work for a beer company”, “No, I don’t put up billboards”, “No, you haven’t missed the ads on the TV and radio”.  At this point, I realized I had to go through what I knew would be the begrudging process of explaining what “Social Media” consisted of and how it was used.

I have to say, prior to my explanation, two examples were offered up: 1) My aunt proclaims that she has a Facebook and everybody rolls their eyes and remains silent for a good 15 seconds. 2) My Tea-party extremist, entrepreneur, and overweight great Uncle bellows that he wants to set a trap at his house, catch 250 squirrels in it, set them free in front of PETA headquarters in Atlanta, and post the video on Youtube- thus making him hundreds of thousands of dollars.

Everyone seemed to agree that, although a little crazy, his money estimates were about right.  I couldn’t help but thinking of the South Park episode where they try to raise internet money for Canada and realize that the internet only pays in “theoretical dollars”. Regardless, I could go into depth about my explanation of Social Media but that would just be insufferable for anyone reading this, so I’ll just tell you what I realized from the whole experience.

Cartoon joking about self-proclaimed Social Media Gurus who have very little actual impact

Social Media Guru Cartoon

Social Media is a made-up world.  Those who inhabit the “Twitto-sphere” or whatever it’s referred to as, can be broken down into countless groups; however, occupants include the high school kids talking about their emotions, Social Media “guru’s” living in their parents’ basement, successful marketers who are transitioning over, political extremists who’s views couldn’t get published in newspapers, college kids with too much time on their hands, the elderly who are trying to prove a point about their resiliency,  and, my personal favorite, @LEBRONJAMESEGO.

You might stop and think,”Well that’s about everybody I know and interact with, who the heck do you want?”

I’ll tell you who I want.  I want my squirrel-youtubing uncle who owns firetruck manufacturing facilities to see my tweets and Facebook ads, I want my parent’s cousins who are paying $300/ night to stay at the golf resort the reunion was at to be my “friend” online, and I certainly want to follow all my friends’ parents from Wake Forest University, so that they can tell me about their yachts, entrepreneurial spirit, and where they’re putting their money- because it’s sure as hell not going onto the internet.

You see, the point I’m trying to make, is that self-professed social media experts have jumped headfirst into their own vessel and floated out to sea, distancing themselves from business, marketing, and the mainstream.  Well, their claims of an avant-garde progressiveness and fore-thinking nature are all well and good, except for the fact that they’re moving faster than their target audience.  Too often, new social media platforms are essentially marketers marketing to marketers in a language that only marketers understand- I think the fantastic people at Hubspot called it “gobbledygook.”

From my month or two of experience working in Social Media, I can tell you that it is a phenomenal concept and it is certainly the future of mass-marketing.  More and more businesses enter the market everyday and more people are picking up the lingo and knowing where to position themselves; however, those with the most at stake to be cutting-edge are the marketing firms competing for client dollars.  More of us in Generation Y have to understand that it’s not about being the next thing, but about what our predecessors have ingrained in their mind, rightfully so, that “The customer is always right.”  If your customer isn’t on Foursquare or Technorati, it’s going to be difficult to market to them.

Facebook Joke Spoof Site about the Generational Gap between Old and Young People on Facebook

Facebook for Old People

I gained countless opinions from my successful and insightful ancestors that I could never have learned from Social Media.  As far as my beer, one prominent businessman exclaimed,” This tastes like how beer used to!”, while others simply stated that they would love to know more about the beer and where to find it.  When I told them it was on Facebook, the once again rolled their eyes.

The lesson to take from all of this is that it’s not Generation Y’s role to roll their eyes at the mainstream trying to catch up, while it’s also certainly not advantageous for corporations to be stubborn and reject the wave of the future.  Believe me, there’s a middle ground.  Old-school marketing most definitely still has it’s place in the “whatever-o-sphere”, just as every major company had better be making a twitter account to get in touch with their growing tech-savvy customer base.

While this might just be my opinion, I know that I will be walking this fine line for as long as I have to, because, while I hope I’m ahead of the tech curve of society, I don’t want to outrun the money and insight gained over countless generations.  I’ll let the “Gurus” float off into their own world and stay on solid ground, contemporary and insightful, but not out of touch.

July 15, 2010 / Daniel Mason

NC Among the Top 5 States for Business

According to CNBC’s “Top States for Business in 2010”, North Carolina is the 4th best place in the country to set up shop.  In addition to being #4 overall, we also were the most improved among the top 5.  Things really seem to be looking up!

If only my home state, good old West Virginia would get their act together.  #46 isn’t exactly a bragging point.  Oh well, I guess what you lose in business and infrastructure you gain in Natural Beauty and Humility.  You can’t always have your cake and eat it too (though you can come close sometimes).

Here’s a listing of the full rankings:

Have a great day!


June 30, 2010 / Daniel Mason

Wall Street Journal List of Top 20 colleges for Return on Investment

I thought this was a really interesting list, although I’m not sure you can exactly quantify colleges by return on investment.  Although I’m a numbers guy (Math and Business Double Major), I know I got more out of my experience than my future career earning.  Before I get too sentimental on y’all, I do have to say it’s a fascinating experiment and here’s the full list.

Wake Forest University Wait Chapel

Beautiful Wait Chapel at Wake Forest University

I’ve got to say, I’m still a little partial to this beautiful campus:

Have a great Day,


June 2, 2010 / Daniel Mason

So far so good on this whole Social Media Thing!

So far so good on this whole Social Media enterprise at BrandMIND incorporated. The other employees are smart, motivated, and just phenomenal overall people. I’m looking forward to diving deeper into this burgeoning and booming career field.

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